Why is it so hard to get engagement???!!!!
You posts on the right time of the day, your contents are fire, and your hashtags are on point. Adding salt to the wound, an egg holds the record for most liked post on Instagram. How do top influencers, social media gurus, and marketers lose to an egg?!
Let’s crack this egg and and examine 3 simple strategies you can implement to get more engagement.
1. Make it Shareable
The easiest way to make people engage with your post is when their friend shares it, as people are more likely to agree with their friends. Create a post that makes the sharer looks or feel good. The world_record_egg post is unique and interesting, hence people share it and when more people do that, the likes compound. Shareable post = effortless engagement.
2. CTA + Reason
People won’t like your post just because they are told to do so. The egg doesn’t stop at “Like this post”, it gives them a reason to do it “Beat Kylie Jenner’s most liked post.”. Motivate people using purpose and follow it up with clear call to action.
3. Keep it casual
The egg uses words that a 6 years old would understand. Likewise, you want to keep it simple. Don’t try to be smart or use fancy phrases that’s hard to comprehend. Remember, write like you’re texting a friend.
These 3 strategies are easy to implement and if you do it, you might be able to beat this Instagram egg!
What makes you hit that like button or comment on a post? Which strategy do you think is most effective?
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