Instagram is the unlikely rival for e-commerce in the long haul as it rolls out Instagram Shop for all businesses. As more e-Commerce platforms like Shopify make it easier for people to open business, marketing gets a lot harder. However, the opportunities are still there, as evident with increases in online orders by 49%. As a business, you should use Instagram Shop instead of traditional e-commerce platform.
Instagram combines the best of both worlds
Instagram’s biggest advantage: it’s a social platform first and commerce second. Instagram has 1 billion active monthly users who are likely to see your products, as 90% users follow at least one business account. On top of that, you can build followings on Instagram, contrast this with e-commerce platforms buyer and seller relationships. Having an audience enables you to give repeated products exposures consistently.
A frictionless experience
Instagram is in the perfect position to take advantage of virtual window shopping trend where impulse buying are common. People already spend 53 minutes every day on the app, so Instagram Shop’s checkout where customers don’t need to leave Instagram to make purchase will create a frictionless experience that will increase sales. This is another advantage compared to e-commerce platforms, which have smaller conversion rates as they require customers to switch website and enter checkout information.
Although Instagram is still in early stages for their commerce feature, they make it up with a “Shop” tab to showcase your products. Customers will also see a familiar payment platform with PayPal , Visa, and Mastercards, ensuring a secure payment. As Instagram further develop it’s commerce features, e-commerce will be a thing of the past. As a digital marketer, capitalize early on this opportunity and establish your brand in Instagram Shop now!
Do you think all businesses will benefit from Instagram Shop? How do you think e-commerce will fight against I-commerce rise?
If you want to get updates from me, subscribe below!
I’ll never spam, you can unsubscribe anytime.
Featured image credit: unsplash