In a borderless online world, opportunities for work are aplenty but so are the competition. More remote work means we aren’t competing locally but internationally. In this sea of talent, how do you stand out?
By having a personal brand. Whether you are a professional or a student preparing for the future, here’s how you can have a personal brand.
For professionals: Give away your expertise for free
You might think that giving away information for free is hindering you from making money. That’s an outdated mindset. Before, it was the information economy, where people with the most information excelled. Now as information is just one Google away, people’s attention is scarce. In the attention economy, you don’t sell information anymore. You sell experience and trust. Rather than let other people get that information from someone else, why not do it to gain their trust and establish expertise in that area?
For beginners/ novice: Learn or build in public
Learning or building in public means you’re showing your process and progress. It’s showing you and your work to the world before you’re ready. There are several benefits. First, you’re held accountable by the public. It’s less likely that you’ll stop working on it as it means you’re going back on your work. Second, you have proof of work. People are more likely to trust you as they’ve seen your process. In addition, doing things in public gives you more exposure and higher chance of finding people that are interested in the same things as you.
Having a personal brand is an asset that will only going to increase in value. Invest as soon as possible and you’ll get compounded benefits of it.
Do you have a personal brand? What is your biggest challenge in creating one? Comment below!
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