Brands are racing to build social media following. To get a head start, brands should build an audience before they launch their products.
Learning from FAST, here’s what you can do to build audience before launching your products
FAST gives value first by giving away hoodies, and followers return the favour by engaging. Giveaway is the fastest way to increase following and impressions. Although not everyone who is following you will be converted to buyers, having bigger reach means your likelihood to reach your potential customers increases. Instead of wasting money on advertising, why not give it to your customers?
2. Q&A session or product walkthrough
Your second step is familiarizing your potential customers with your products. You want customers, not just followers. Promote your product and highlight it’s best features to convert audience into customers. It’s important to make sure that your product lives up to the hype, you don’t want to overpromise and underdeliver.
This giveaway serves as a product walkthrough (how fast FAST is)
3. Be Creative
Don’t just promote your product. Utilize what’s trending, be witty, have fun with your audience.
FAST describes the pre-FAST experience of online shopping through GIFs.
4. Repost audience’s content
This is the easiest yet most beneficial way to create content. The audience will be motivated because they get more exposure. You don’t need to create content, plus you get social proof because you’re not the one doing the promotion.
Building social media following is one of the most sought after skills and now you can do it even before the product launches. Content first and product second will be the new norm in marketing.
Do you know any other companies that are amazing at pre launching their business? What other strategy works for pre launching? Comment below!
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