It’s no secret that the NBA’s priority is entertainment. From the controversial play-in tournaments to rules that reduce the game’s length, they’re always trying to find ways to increase viewership. This year, the NBA’s viewership continues its downwards trend (last year’s plummet…

Puma Basketball was restarted in 2018 and began to aggressively sign some of the NBA’s best players. Although this move is uncommon for brands that want to challenge the Nike and Adidas dominated landscape, few were actually able to stick…

NBA Bubble is officially a success. NBA is non committal on replicating it though because of it’s impact on players’ mental health. What interests me is the bubble’s logistics. Each teams can bring their own trainers, coaching staff, and front office…

Blake Griffin is a Net. Already the favorite to win title after adding James Harden to a roster featuring KD and Kyrie, Brooklyn Nets got another All-Star. Many voiced their displeasure with the forming of a superteam (especially Lakers fans)….

A few sentences in, my fingers stopped typing as my mind stops. Frustrated, I went to talk to my sister. Me: I’m trying to write about how I need to get one clear idea before I start writing. Sis: Why’s…